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Whenever someone asks me what I do for a living, the word ‘content writing’ always draws blank looks.  And so, I try to explain that I prepare marketing collaterals. Sometimes, I get the same blank look and so I go on to list down the things I work on; web pages, blogs, ad copies, newsletters, and ebooks. That’s when most people say “ahh, blogging.” 


For the majority of people, content writing is about writing blogs. That’s only partly true. While I do get weird requests ranging from writing SOPs (statement of purpose) and résumés to wedding invites and social media posts, writing is much more than just that. Good writing is a  powerful skill to have in your career arsenal. 


In the digital age, good writing can help you attract unique opportunities. You gotta write cover letters and résumés while applying for a job. You have to prepare marketing materials to sell and write reports to list down things that you have accomplished. You may have to write scripts for speeches or presentations. And, most of all you’ve got to be an integral part of daily communication like texting, business writing, and even tweeting.


However, writing is a skill that can be acquired with enough practice. Unlike academic writing which tends to be dense, complicated, and convoluted writing filled with expensive words, most forms of business writing are direct, clear, concrete, and simple. To gear your writing towards action and achieve your ultimate goal, your writing needs to be conversational and engaging. 


While it’s often the case that one incomplete blog or bad writing experience when you’re young and inexperienced can put you off writing for life. After writing 200+ blogs and having a book in progress for quite some time (that’s a story for another time), I have a decent idea about what does and doesn’t work in writing. 


While I can’t give you a magic trick that will turn you into Shakespeare overnight, there are some simple steps that can help you lay the foundations for a good piece of content. The aim of is to settle any fears that you may have about your writing. 


I intend to make it clear about different forms and types of writing, how to break the daunting task of writing into manageable chunks and help you get through each stage to complete your writing goal. And, along the way I intend to give you some tips for finding your writing voice, capturing readers’ attention, making people care about your message, choosing the right form of content, and using writing techniques to build a persuasive case.